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Working through the programme
Should I do the sleep modules or the marketing first?
Work through the clinical modules first, in order, then the business track. That is how the programme is built.
What is in each part
Modules 1 to 14 are the clinical foundation: attachment, the context of sleep, sleep biology and cycles, sleep hygiene and safe sleep, the consultation process and sleep strategies, behaviour and development, feeding, eating, allergies, health conditions, anxiety, neurodiversity and sensory processing, and race and culture.
Module 15 is the business and marketing track, in six phases: business foundations and legal structure, finding your niche and your first five clients, building your consultancy and pricing your packages, authentic selling and discovery calls, raising your presence, then scaling.
Why that order
Phase 2 of the business track asks you to niche down and define your ideal client. That is a much easier question to answer once you know which families you are genuinely good with, which is something you learn by doing the clinical work.
Marketing a service you cannot yet deliver confidently is the harder road, and it tends to produce clients you are not ready for.
You do not have to wait to think about business
Emma's marketing coaching calls run every month regardless of where you are in the content. Listen in from your first month. You will absorb a lot before you ever open module 15.